Vincentric Awards Recognize Dodge and Ram for Outstanding Value in the Canadian Market

Dodge and Ram have clinched multiple honours in the 2024 Vincentric Best Value in Canada Awards. This prestigious recognition underscores the brands' commitment to delivering exceptional value and performance to Canadian consumers.

The awards, now in their 13th year, employ a rigorous statistical analysis that considers both market price and total cost of ownership over five years. This comprehensive approach ensures that winners truly represent the best value propositions in their respective segments.

The Ram brand has solidified its position as a leader in the truck segment, earning the title of Best Value in Canada in the Truck Brand category for the second consecutive year and fourth time overall. This remarkable achievement is complemented by the stellar performance of Ram's Heavy Duty trucks, which have set new benchmarks in their respective classes.

The 2024 Ram 2500 has been crowned the Best Value in Canada in the Full-Size 3/4-ton Pickup segment for an unprecedented fifth time, surpassing all competitors in its class. Not to be outdone, the 2024 Ram 3500 has secured its fourth victory in the Full-Size 1-ton Pickup segment. Both models have also earned the distinction of having the Lowest Cost to Own in their respective categories, further cementing their value proposition.

Dodge joins the winner's circle with the 2024 Dodge Durango, which has been recognized for having the Lowest Cost to Own in the Large SUV segment. This accolade highlights the Durango's ability to combine performance, utility, and cost-effectiveness in a package that resonates with Canadian consumers.

As David Wurster, Vincentric president, noted, "Ram demonstrated the strength of its pickup truck lineup by winning the Best Value Truck brand award, plus half of the Truck category awards for this year." This endorsement, coupled with the Durango's recognition, highlights the appeal of these vehicles to Canadian consumers who prioritize long-term value alongside performance and utility.